The mission of the Bachelor of Science in Business Administration
(BSBA) program is to educate students in the foundations
of general business knowledge and to prepare individuals
to apply ethical reasoning and discerning critical thought
while presenting the strong communication and analytical
skills needed to lead and manage corporate organizations.
The program offers a comprehensive curriculum designed
to provide students with the requisite general education
foundation and then present the skills needed to gain a
competitive edge when pursuing or advancing in business
management careers. Successful completion of the program
will provide graduates with a recognized degree which will
prove invaluable when pursing growth and promotion opportunities
into administration, management, or independent business
ventures.
Demonstrate a well-rounded and comprehensive knowledge
of general education topics including psychology, sociology,
American history, physical science, mathematics, communications,
statistics, and others.
Evaluate the basic theories and contemporary issues
in business operations, administration, and management.
Demonstrate an understanding of the application of economic,
accounting, human resource, project management, ebusiness
and operations principles and best practices.
Evaluate and implement methods of organizational assessment
and development within a legal, ethical, and strategic
framework.
Communicate effectively integrating a collaborative
professional approach.
Competently assess, interpret, and communicate information
using oral, written, and electronic methods.
Three proctored exams will be required for this program.
Each exam will be administered at the completion of each
one-third of the program.
A minimum GPA of 2.0 is required for transfer credits.
Please contact our admissions office if you have any questions
about your ability to enroll in the BSBA Program.
Course Listing
General Education Courses (42 credits)
Foundation Courses (42 credits)
Major Courses (36 credits)
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Course Descriptions:
General Education Courses
105 - Introduction to Psychology
This course focuses on the many voices of psychology.
To some, the science of psychology provides its students
with a better understanding of others' behaviors. Others
view psychology as a pathway to self-understanding. Others
see the potential for a future career, and some are drawn
to psychology by the opportunity for intellectual discovery
that its study provides. The overall goal of this course
is to provide a comprehensive overview to the subject
of psychology.
Prerequisites: None
110 - Introduction to Sociology
This introductory course in sociology gives students the
opportunity to use sociological imagination to master
their social world. It examines aspects of the social
environment that students might otherwise ignore, neglect,
or take for granted. It looks beneath the surface of everyday
life to help students understand and anticipate human
behavior in a variety of environments.
Prerequisites: None
115 - Human Relations Management
This course introduces the latest thinking about the subject
of human relations and its impact on organizations. The
overriding goal of the course is to answer the question:
"Why do people act the way they do at work?"
We will explore how companies can make the work and work
lives of their employees more meaningful and enjoyable
as a means to improving job performance. Students will
form a general understanding of the nature of human relations,
the thought leaders who contribute to this area, and practical
ideas they can apply in their professional lives.
Prerequisites: None
125 - Critical Thinking
This course prompts students to question their own assumptions
and to enlarge their thinking through the analysis of
the most common problems associated with everyday reasoning.
Three main concepts include the fundamentals of critical
thinking, common barriers to critical thinking, and strategies
for overcoming those barriers.
Prerequisites: None
130 - Concepts of Fundamental Mathematics
Basic College Mathematics will be a review of fundamental
math concepts for some students and may break new ground
for others. Students of all backgrounds will be delighted
to find an approach that appeals to all learning styles
and reaches out to diverse demographics. Through down-to-earth
explanations, patient skill-building, and exceptionally
interesting and realistic applications, this course will
empower students to learn and master mathematics in the
real world.
Prerequisites: None
150 - Cultural Anthropology
This course provides an up-to-date introduction to cultural
anthropology and carefully balances coverage of core topics
with contemporary changes in the field. No single theoretical
perspective orients this course so a wide range of views
and approaches can be applied effectively.
Prerequisites: None
155 - American History I
Part I of American History covers the first Americans
through the transformation of the West and into the rise
of industrial America in the late 1800s. The course explores
the tensions and conflicts that have marked virtually
every chapter of American history. It presents history
as a dynamic, unpredictable, and dramatic process shaped
by the choices made by people of all classes.
Prerequisites: None
156 - American History II
Part II of American History covers the rise of industrial
America, up to the post cold-war era. The course visually
represents complex and controversial decisions and underscores
that historical events were contingent on human agency,
and not inevitable. Topics include New York’s decision
to ratify the Constitution, female suffragists’ decision
to withhold support for the Fifteenth Amendment, and President
Truman’s decision to drop the atomic bomb on Japan.
It also presents students with excerpts from key primary
source documents to exemplify conflicting visions of America.
This feature helps students to recognize that Americans
have always debated the course of action their country
should take to remain true to its founding principles.
Prerequisites: 155
160 - English Composition I
The overriding goal of this course is to help students
master the traditional five-paragraph essay and variations
of this essay. It is designed to make a dramatic difference
in the student's writing skills. The course embraces the
four principles to effective writing: unity, support,
coherence, and sentence skills. We will demonstrate how
these four principles apply in the different patterns
of essay development and in specialized types of writing.
Prerequisites: None
170 - English Composition II
Prerequisite: 160 - English Composition I
In the English Composition I. course we focused on grammar,
sentence structure, and other aspects of the "mechanics"
of English. In this course our emphasis is on creating
arguments that persuade, convince, and inspire. The goal
is to develop the writing skills that will enable students
to develop powerful arguments that are more than just
correct; they produce the results intended. We identify
the fixed types of questions that an argument can address,
helping students to build writing projects around the
need to develop answers to significant questions concerning
facts, definitions, causes, values, and actions. These
questions form a logical progression - questions of fact
and definition must be settled before questions of cause
can be addressed, and so on - which means that they can
serve as the basis of a sequence of assignments.
175 - Speech Communications
This course places emphasis on ethics and civility in
communication. It provides a comprehensive and integrated
treatment of computer-mediated communication, and engaging
examples drawn frequently from popular culture. It presents
communication as integral to the development of students
as responsible citizens in a diverse world.
Prerequisites: None
180 - Statistics
This course is designed to provide students an overview
of the field of statistics and its many applications.
This course is applications oriented and written with
the needs of the non-mathematician in mind. Although the
course is applications-orientated, we have taken care
to provide a sound methodological development and to use
notation that is generally accepted for the topic being
covered. Students will find that this course provides
a good preparation for the study of more advanced material.
Prerequisites: 130
190
- Introduction to Economics
This course focuses on resource-allocation, strategic,
and tactical decisions that are made by analysts, managers,
and consultants. Managerial economic techniques seek to
achieve the objectives of the organization in the most
efficient manner, while considering both explicit and
implicit constraints. Managerial economics is an applied
branch of microeconomics. This course emphasizes real-world
business applications - not just theories and concepts.
We have organized the course around the twin themes of
product-line rivalry and shareholder wealth management.
Prerequisites: None
195
- Physical Science
This course offers complete coverage of the physical sciences
and examines the fundamental behavior of matter and energy.
Physical Science introduces basic concepts and key ideas
while providing opportunities for students to learn reasoning
skills and a new way of thinking about their environment.
Prerequisites: None
Foundation Courses
210 - Business Fundamentals
This course presents the most current topical coverage
of business concepts, putting students in touch with today's
real business issues. The course provides an overview
of the world of business by exploring both the external
and the internal environments that impact organizations.
Basic business aspects such as organizational structures
and forms, marketing, management, human resource development,
finance, and operations will be evaluated. Each of these
concepts will be applied to real-life situations for further
understanding.
Prerequisites: None
215 - Customer Relationship Management
This course explores the aspects and impacts of CRM.
It examines how Web 2.0 technologies and social media
tools are being woven into CRM strategies. The course
identifies the new business models being used by the most
successful companies and also provides guidance on how
other companies can and should adopt these innovations.
Students will explore companies that are providing the
best tools, provide various recommendations and insights
and present insightful interviews with industry leaders
on how to establish and maintain customer relationships.
Prerequisites: None
220 - Management Communication
This course focuses on the skills and strategies that
managers need in today’s workplace. The role of communications
will be explored, as well as an examination of effective
communications in hiring and promoting, conflict management,
presentations, routine messages, and reporting and proposals.
Studies consistently report the importance of communication
to business success, and managers frequently correlate
communications proficiency with career satisfaction and
progress. This course builds that ability so central to
managers as they pursue goals and objectives.
Prerequisites: None
225 - Legal Environment of Business
This course provides a comprehensive introduction
to the legal and regulatory environment of business. Topics
include law as a foundation of business, litigation, contracts,
intellectual property, criminal law, securities regulations,
agency and employment laws, discrimination, consumer protection,
and more.
Prerequisites: None
230 - Human Resource Management
This course focuses on the skills and strategies that
human resource managers need in today’s workplace.
The role of human resources will be explored, as well
as an examination of effective strategies in hiring, retention,
evaluating, and compensating employees. This course will
also discuss managing human resources in the global environment,
labor relations, and creating and maintaining effective
organizations.
Prerequisites: None
240 - Operations Management
This course examines recent developments in operations
management including revenue management, bullwhip effect,
supply chain coordination and manufacturing flexibility.
Quantitative topics are explained using real-world examples
with data from actual companies. It introduces the topics
including process flow, estimating, labor costs, batching,
the impact of variability, projecting uncertain demand,
reactive capacity, risk pooling and others.
Prerequisites: None
305-Business Research and Communications
This course provides an understanding of business research
and communications. It familiarizes students with the
techniques, strategies, and forms of writing used in the
professional world in order to achieve their business
goals. Through library research and online information
gathering, this course will increase students' knowledge
of organizational writing and communications including
case analysis, data interpretation, problem solving, and
report writing.
Prerequisites: All General Education Courses and 200-Level Courses
315-Business Information Systems
In today's wired economy, the collection and dissemination
of information has become increasingly critical to the
success of most businesses. While information systems
in business perform a wide variety of tasks; ultimately
the goal is to increase revenue and/or reduce costs. From
financial executives to administrative assistants, people
in all capacities use information to improve effectiveness,
customer service, and to gain a competitive advantage.
This course outlines the current business requirements
that drive the need for information systems, the technology
available to satisfy those requirements, the procedures
and components of system analysis, planning and development,
and the ethical issues that define the boundaries of acceptable
behavior as they relate to information systems.
Prerequisites: All General Education Courses and 200-Level Courses
320-Principles of Marketing
Students develop an understanding of the fundamentals
of marketing including a general understanding of the
strategies and methods involved in marketing a variety
of goods and services. Topics include market research,
segmentation, target marketing, positioning, developing
new products, pricing, distributing and promoting goods
and services, and marketing management. As a concluding
project, students will prepare a marketing plan for a
simple product offering.
Prerequisites: All General Education Courses and 200-Level Courses
325-Principles of Accounting I
Accounting, the language of business, provides crucial
decision-making information to business organizations.
Principles of Accounting I presents an introduction to
the basic theory and techniques of contemporary financial
accounting. Topics include the accounting cycle, preparation
of financial statements for solo proprietorship, and ethical
accounting considerations.
Prerequisites: All General Education Courses and
200-Level Courses
327-Principles of Accounting II
A continuation of Principles of Accounting I, this course
extends the accounting principles and procedures to corporate
accounting. Budgeting, managerial accounting, and automated
accounting systems are introduced.
Prerequisites: 325
330-Principles of Macroeconomics
Macroeconomics emphasizes national income, the monetary
system, economic fluctuations, fiscal policy, and the
international economy. This course includes a study of
institutions that help develop the national and international
economy. Supply and demand, theory of prices, government
spending and taxation, business cycles, fiscal and monetary
policy, banking system and economic development are examined
through class discussion and analysis of current economic
events.
Prerequisites: All General Education Courses and 200-Level Courses
332-Principles of Microeconomics
Microeconomics focuses on economic decision-making, production,
competition and market structures, government, labor markets,
unions and the distribution of income. The principles
of scarcity, choice, and the laws of supply and demand
are examined through class discussions and analysis of
current economic events.
Prerequisites: All General Education Courses and 200-Level Courses
350-Quantitative Methods
The quantitative approach involves using numbers to help
define, describe, and resolve a wide range of business
problems. Quantitative Methods is an overview of statistical
techniques used in business decision-making. Students
examine research design, statistics, data analysis, and
research methodology.
Prerequisites: All General Education Courses and 200-Level Courses
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Major Courses
414 -Management
Effective management is the touchstone for any successful
organization. The primary aim of the Management Course
is to help the student develop a basic understanding of
the essentials of management and the nature of complex
organizations. To accomplish these goals, students focus
on the basic theories, principles, concepts, and applications
of management and organizations; develop rational and
systematic techniques of analysis and inquiry; and finally
interface theory with practice.
Prerequisites: All General Education Courses and 200-Level Courses
424-Leadership in Organizations
This course provides a basic foundation of skills needed
to equip students for future leadership activities. It
introduces the history, philosophy, theories, and concepts
of leadership and its relationship to the management of
organizational change. Students identify and hone their
own personal characteristics that will help them develop
into effective leaders.
Prerequisites: All General Education Courses and 200-Level Courses
434-Internet Marketing
The new economy presents new challenges and opportunities
for organizations and professionals alike. One area in
which firms have felt this influence most acutely is in
marketing. This course presents a framework to help students
and practitioners understand how to think about and implement
effective Internet marketing programs. The course concludes
with the students generating an Internet marketing plan
for a selected organization or product.
Prerequisites: 320
444-Finance for Managers
This introduction to corporate financial management and
investments provides the framework, concepts, and tools
for analyzing financial decisions by applying the fundamental
principles of modern financial theory. Major topics include
the time value of money and capital budgeting.
Prerequisites: All General Education Courses and
200-Level Courses
454-Ethical Decision Making for Business
This course examines ethics and values in business. It
begins with an introduction to ethics in business. The
perspective then broadens to include corporate ethics
and the role of moral leadership in business. The course
concludes with an examination of ethical dilemmas created
by an expanding global economy.
Prerequisites: All General Education Courses and
200-Level Courses
464-Organizational Behavior
This course focuses on the people in the organization
and how they work and behave in the work environment.
It examines the behavior of individuals, the dynamics
of teamwork, the processes of small groups, decision-making,
problem-solving, conflict management, and ways to eliminate
barriers to effective communications within the workplace.
Prerequisites: All General Education Courses and
200-Level Courses
474-Fundamentals of Project Management
This course introduces students to the fundamental elements
of effective project management. In the context of the
typical project life cycle, the required tools and techniques
used to plan, measure, and control projects and the methods
used to organize and manage projects are presented.
Prerequisites: All General Education Courses and
200-Level Courses
484-Entrepreneurship
Entrepreneurship is an introductory course intended to
provide students with a solid foundation in terms of the
vital role played by entrepreneurs and entrepreneurship
in the 21st century global economy. Students will assess,
explore, critique, and celebrate the phenomenon of entrepreneurship.
The course will focus on the creation of new ventures,
the ways that they come into being, and factors associated
with their success.
Prerequisites: All General Education Courses and
200-Level Courses
490-eBusiness
The Internet and related technologies pose enormous opportunities
for developing new business models and significant threats
to existing models. Today's professionals need to be aware
of the emerging opportunities as well as the limitations
presented in the ever-evolving electronic economy. This
course introduces students to the fundamentals of eBusiness
and the strategic role information technology plays in
gaining and maintaining competitive advantage. Topics
cover subjects from the foundations of eBusiness, through
the hardware, software, networking, ethics, and security
of conducting business online. Special attention is given
to the tools that enable successful e-businesses to support
operations, decision-making and collaboration. Course
assignments include multiple real-world case studies and
online research.
Prerequisites: 434
494-Strategic Management
Strategic management is designed to help students effectively
guide an organization toward a profitable and dynamic
future. This course provides students with a formal method
of defining the organization's purpose and aligning the
entire business to achieve corporate goals. It also examines
emerging technologies in information processing as an
important element of strategic planning.
Prerequisites: 414
495-International Business
Business today happens at breakneck speed and keeping
up with the changes can be a challenge. Change is so profound
that it provides new constraints in how business is conducted.
The challenge is to compete successfully in the global
marketplace as it exists today and as it develops. This
course presents the impact of international business on
countries, corporations, and individuals. In-depth attention
is paid to the role of culture, policies, and politics.
Theoretical foundations, market entry, strategy, and operations
in international business are highlighted. The dimensions
of ethics, social responsibility, and diversity are fully
reflected through examples and vignettes. A research component
provides an opportunity to increase your knowledge and
application of matters relative to the international business
environment.
Prerequisites: 305, 315, 320
499-Senior Capstone
The capstone project allows students to apply the knowledge
and skills acquired in their courses to the work environment.
The Senior Capstone emphasizes the student initiative
in defining and investigating problems or projects focusing
on integration and application of theory through research.
This project is completely individualized; students are
encouraged to select work-related projects that are of
particular interest to them and that will result in professional
growth and benefit the organization. Recommended final
course for Business Administration majors.
Due to the extensive evaluation process, and the quantity
of work and research involved, the Capstone course has
a time limit of 6 months.
Prerequisites: At least 111 credits of the program
must be earned prior to enrollment in the Capstone.
